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Advertise and
act for good

Ad For Good is the first social and environmental impact label dedicated to the advertising sector

Join 2,500+ purpose-driven advertising leaders.

/WHO WE ARE

We're a community of brands, medias and agencies which drives a global movement using advertising as a force for good.

/OUR PARTNERS
Publicis GroupeJCDecauxCondé NastL'Oréal ParisdeezerCosmopolitan
/HOW IT WORKS

Brands labeled Ad For Good® are a new kind of advertisers that balance purpose and profit. By donating at least 1% of their media budget to social or environmental causes, they drive a change for good.

1%
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Our Purpose

Ad For Good® is determined to break the current model of advertising into a new and fair eco-system where each and every advert in the world would support a worthwhile cause through their advertising campaign.

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/CAMPAIGNS
Secours Populaire Français × Intermarché
Secours Populaire Français/Intermarché
Apprentis D'Auteuil × La Banque Postale
Apprentis D'Auteuil/La Banque Postale
Fondation GoodPlanet × Café Royal
Fondation GoodPlanet/Café Royal
Reforestaction × AlterECO
Reforestaction/AlterECO

/ AWARDS

Our awards

by VIVA Technology

Best social and environmental impact start up

1st prize won at VIVA Technology Paris in 2018

VIVA Technology2018

by Publicis

Best AI & Ethical Advertising Solution

Laureate 2025 by Positive Media Project from Publicis

Publicis Groupe2025

by VIVA Technology

Best services in outdoor advertising

1st prize won at VIVA Technology Paris in 2019

VIVA Technology2019

Why join us

We match brands with the right nonprofit partners, facilitating lasting and impactful relationships that improve society and the environment.

Joining the Ad For Good® label is straightforward and provides a framework for certified corporate donations.

Turn a share of your media budget into measurable contributions to causes that matter — verified and reported transparently.

Stand out as a purpose-driven advertiser and build deeper trust with audiences, partners and talent.

Impact check

How much impact could your campaign have?

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IN THE PRESS

What they say about us

A label that finally turns advertising budgets into a measurable lever for social and environmental causes.
LE MONDEÉlise Marin — Senior reporter
Ad For Good sets a new bar for how brands prove their commitment beyond traditional CSR claims.
STRATÉGIESThomas Nguyen — Editor-in-chief
A pragmatic, verifiable framework the industry has been waiting for. Expect this label to scale fast.
ADWEEKSarah O'Connell — Contributing editor

/ JOURNAL

Stories, ideas, and methods

Voices from the brands, medias and agencies turning advertising into a force for good.

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